Mobile Today Articulates Apple S Success Strategy In The Handset Market
The first sales figures obtained by Mobile for the 3G iPhone reveal that Apple is on course to breeze by this milestone. Its sales have consistently hovered at around 4-7% of the market. What is amazing about this feat is that it has been achieved on the back of a single product, sold at a premium price on terms dictated by the manufacturer. In contrast, the likes of LG climbed up through the second division of handset manufacturers by cheap 3G handsets to the whim of operators (namely 3)....