Native Union Introduces Stylish Italian Leather Braided Nylon Tag Lightning Cables

Native Union makes some really well designed accessories for Apple products, and TAG is the latest to join its collection. TAG is a stylish Lightning cable meant to look attractive enough to carry on your key chain or loop around your bag.

The idea is that making a good looking Lightning cable will help ensure you actually have your charging cable when you’re on-the-go and need it.

Here’s how Native Union’s lead designer Fabien Nauroy describes the new TAG cable:

This is how that looks in action:

The cable itself is not especially noteworthy: it’s an ordinary Lightning to USB cable made of braided nylon, which I find to be more durable than standard USB cables, measuring about 4.5-inches when contained to remain compact.

What makes Native Union’s TAG Cable stand out is its Italian leather clochette which conceals most of the Lightning cable when not in use.