Moto G was launched back in November last year in Brazil, US and some European countries. Back then, Motorola had promised to bring the budget android smartphone to India in Jan 2014. As we reported sometime back, Motorola had some issues striking a deal with offline retailers and hence they decided to team up with Flipkart and others to have an online-only launch. In markets like India, sub-15k segment has some serious competition, but mostly had Indo-Chinese brands like Micromax, Gionee, Lava/XOLO and Karbonn competing with each other. Bigger brands like Samsung, HTC and Sony have just a couple of insignificant models in this range. Arrival of Moto G should seriously topple the market share in this price segment. Moreover, the Indian version of Moto G comes with Dual-SIM support.

Moto G Specifications

Android 4.3 (Jelly Bean) upgradable to Android 4.4 (KitKat) 4.5-inch (1280 x 720 pixels) display with 329 ppi Corning Gorilla Glass protection 1.2 GHz quad-core Qualcomm Snapdragon 400 processor with Adreno 305 GPU Dual SIM (Optional) 5MP rear camera with LED flash 1.3MP front-facing camera 720p HD video recording at 30fps 6.0 to 11.6 mm thick (curve) and weighs 143 grams 3.5mm audio jack, FM Radio 720p HD video playback 1GB RAM 8GB/16GB internal storage 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, GLONASS 2070 mAh battery

Those looking at the specs alone might wonder what the hype is all about. In fact many local brands have models with better specs. But Moto G has garnered some rave reviews owing to a stupendous battery life, coupled with lag-free user experience. Also, Motorola surprised many with real fast OS updates to both Moto X and Moto G, and promises to keep up this trend in the near future. In the US, the 8GB model of Moto G is priced at $179, while the 16GB is priced at $199.

Flipkart has lined up some exciting offers for those willing to place the order on day 1 of the launch (which is tomorrow, February 6th), including a chance to get 100% cashback and discounts on eBooks, clothes and Moto G covers. Update: Flipkart has taken down the Moto G listings. We shall update as and when they are back up. Update 2: The links are back up. Visit the Flipkart page for Moto G.