The Swiss watch industry isn’t overly happy about Apple becoming the top-selling watch brand in the world, and has tried various different routes in an attempt to fight back. Moser has already copied both the Apple Watch design and promotional video style, and is back with an even more bizarre dig at Apple’s offering this time …
Its previous effort, the Swiss Alp Watch, essentially copied the case style of the Apple Watch to created a $25,000 mechanical imitation. This time, notes Engadget, it has used a similar case design to do something both stranger and wildly more expensive, at a cool $350,000.
Ok, then.
Instead of looking at the watch to check the time, you’re suppose to sound a minute repeater whose chimes will tell you if you’re running late. This is supposed to be a callback to a time when you needed a repeater to tell the time in the dark, but it also happens to resemble an Apple Watch with the screen turned off.
Having invented a watch that takes considerable time to work out, er, the time, as you have to lift it to your ear and listen to the chimes, Moser presents it as an alternative to a time-wasting Apple Watch.
You might wonder how you set the time on a mechanical watch with no hands or markings, but Moser has you covered.
So you can see the time when you set it, just not when you want to see what time it is. But there’s a good reason for that blank display, says Moser.
Glad we cleared that up.
