Mobile Advertising Booming With Nearly 40 Billion Spent In 2018 64B Expected By 2020
A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally. The study attributes the growth to the fact there are more smartphones than ever paired with an ever-growing app catalogue. Thus, more paid campaigns have resulted in more ad spend than ever. In North America specifically, 2017 mobile ad spend accounted for $6....